BECAUSE
WE CARE
Krusell have a responsibility towards the environment and our population around the globe. An internal environmental management system has been set up and we will externally from now on regularly report on our progress.
Our intention is to provide all printed material, such as paper displays, catalogues and leaflets on FSC certified paper. We prioritize E-communication towards our customers regarding newsletters, invoices Etc. Hardly no physically marketing mailings are made.
Below is some of the criteria's that we will look into during 2011:
- Identify the environmental impact that the Krusell organization causes.
- Setting concrete targets for improvement.
- Reduce the environmental impacts.
- Establish routine arrangements for the environmental work.
- Monitoring and evaluate the environmental improvements to ensure we are continuing our responsibilities.
What have we done so far?
- 2008 We opened a local sales office in Tokyo Japan and that adverse environmental impacts arising from travels.
- 2009 We opened a local sales office in Germany.
- 2009 We started cooperation with a licensee in the US market.
- 2010 We decided to, when possible, use an eco-liberator card or PET plastic blister packaging for our products. No more magnets or other non-ecofriendly materials.
- 2011 We opened a local sales office in France. We also expand with a warehouse in Asia to cover deliveries within that region.
- 2011 We decided to exclude all printed paper mini brochure enclosed in all our products. That decision saved the environment for at least 3000 Kg of paper per year.
- We are strategically planning our global shipments and when possible choose boat instead of air freight.
Our intention is to provide all printed material, such as paper displays, catalogues and leaflets on FSC certified paper. We prioritize E-communication towards our customers regarding newsletters, invoices Etc. Hardly no physically marketing mailings are made.
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